Betterful is about helping your charity make a greater impact.

Betterful is about helping your charity
make a greater impact.

What is Betterful?

Betterful Mascot

Betterful is a new initiative from Ottawa-based creative agency McMillan.

We created Betterful with one goal in mind: to help you represent your charity or not-for-profit organization to the world with clarity and confidence. Yep, we’re talking a new, re-energized brand. And we’ll do it for free. Nada. No cost. Gratuit.

If your organization is selected, our team will work alongside yours to spruce up your image. We’ll help you determine:

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What you say

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What you’re called

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What you look like

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What happens next

In short, we’ll do what it takes to help you build the brand that your charity or not-for-profit organization deserves—at no cost to you.

You do good. We’ll help you do good better.

Betterful Mascot

Why are we doing this?

Betterful mascot

Betterful is McMillan’s latest way of giving back to the community.

We love the work we do, and we feel proud when our effort helps big global companies make a good impression on customers. But there’s an extra-special kind of pride that comes from applying that effort right here at home, to help a local organization succeed.

Betterful mascot

Applications to are now open

Expect to see full details soon.

Get the lowdown on applying to Betterful