The application period for Betterful 2016 is over. But we’ll be back next year!

The application period for Betterful 2016 is over. But we’ll be back next year!

Betterful is about helping a local charity make a greater impact.

Follow the adventure!

Betterful Mascot

We’re so excited to begin our journey with this year’s selected charity! Want to come along? Sign up for periodic updates from the front lines of the rebranding project.

Plus, we’ll make sure you’re the first to know when we launch next year’s call for applications.

What is Betterful?

Betterful mascot

Betterful is an initiative from the Ottawa-based creative agency McMillan.

We created Betterful with one goal in mind: to help a local charity or not-for-profit organization show the world what they do with clarity and confidence. And we’re doing it for free. At the end of the project, our selected charity will walk away with a new, re-energized brand that they will roll out across all of their platforms: web, print, signage—everywhere and anywhere their brand needs to be.

This year’s Betterful rebrand is already underway. But don’t worry—we’ll be back next year, and we’d love to hear from you.

Betterful mascot
Watch the Betterful video

You already do good. We’ll help you do good... better.